News and Blog Articles
Direct mail spend up again in 2012
With direct marketing messaging shifting online at an unsurpassed rate, and the world still climbing out of the crater left over by the GFC, direct mail providers will be glad to discover that printed DM material is, in fact, on the rise, according to a study by the Winterberry Group.
Paper beats digital for retail marketing
Traditional printed circulars have proven to be significantly more popular and effective among today’s shoppers than electronic-based direct marketing materials, according to a new Nielsen survey.
Brand strategy tops the list at Dscoop Conference
Continuing its drive to connect printing industry players with direct marketing agencies, Dscoop announced this week it would focus on educating members on brand strategy for their DM customers at next year’s Dscoop7 annual conference in Washington D.C.
Print DNA in new Adstream workflow
The workflow specialist now offers advertisers a complete solution from initial brief right through to delivery with its new web-based application, Printpath.
Print is the new VIP marketing medium
Printed direct marketing material is the premium communications medium according to the European Marketing Dynamics Summit in Brussels.
